After having decided to start a business, the next thing that
arrives in your mind is How to market the Product/Service? How
to create a brand? How to recruit people? How & where to
advertise? etc… Next is creating departments like Marketing,
Operations, Advertising, Branding and Human Resource. You need
some way to represent each department…

For example Human Resource needs a way to represent the company
to hire talents, marketing team needs someway to represent
products/services, branding team needs a way to represent the
company overall… As a startup you can’t make huge investment
to represent your company by giving ads in news paper or through
sign boards or through hoardings or any other means…

One of the cheap & efficient ways to represent your business is
through a website… Let me tell you about the advantages of
having a website

•It is cheap •Your company goes global if you have a website
•Most online advertising is cheap •Saves time

Likewise there are many more advantages… Ok let me take you in
detail about the above mentioned points… To create a web site
you need a domain name and hosting space (You can Google to find
a cheap domain registrar & host), then the next thing is content
(also there are many freelance content writers) or you can do it
by yourself if you are good in it… Then you need to have a good
web design (http://www.templatemuseum.com sells ready to use
corporate designs)… With all these things you can launch a
website for less than $50 - $100…

If you launch a prospectus representing your company its reach
is only local, by having a website for the company you are going
global & your reach goes beyond territories…

Unlike news paper advertising, sign board advertising,
television advertising online advertising is cheap & worth it,
because •In online advertising you can advertise to your
targeted audience •Online advertising are global

Normally these are the steps that is involved in marketing

Step 1: Making appointments Step 2 : Give an introduction about
the company Step 3 : Give a brief about the product / service
Step 4 : Show a demo Step 5 : Close the deal

Having a website we need not make appointments, give a brief
about the company & product/service, your website will talk for
you… So you can eliminate Step 1, 2 & 3… Same can apply to Human
Resource & Advertising too… So it saves time…

Also you are bound to get enquiries from search engines, online
directories etc… So you have possibilities of getting new
opportunities without any effort.

I’d like to make a point clear that having a website doesn’t
mean you are done with everything, it is just a supporting
medium to represent your company & can help in simplifying many
process… So, it is recommended to use it as a support for your
business & follow your traditional way of business too…

I hope this article must have helped. Please drop in your
feedback to anand@templatemuseum.com…