With the underwear market chockablock with a large range of bra brands ranging from low cost and inexpensive to designer and premium designer, the fight for market share is getting tougher.

The female lingerie market including bras and corsets is worth over 2 billion pounds within the Great British Isles. With such a commercial market the number of womens bra and underwear brands who are using celeb endorsements have increased in recent years. The most current celebrities to put their face and bodies to womens underwear brands include Melanie B from pop group sensations the Spice Girls, Jordan and former girl band Louise Redknapp.

Mel B signed a contract with the well known brand Ultimo for a vast half a million pounds. The Spice Girl Melanie B has been doing many ab workouts to show off her six pack in the press photos for the new range of ultimo knickers. Melanie B follows in other celebrity footsteps. Another famous pop singer that modeled for a lingerie firm is the stunning Louise RedKnapp, she modeled for Triumph. The hike in lingerie sales for the underwear brands using female celebs to endorse their products have worked. Get more revealing with crotchless and open knickers.

A lingerie endorsement will work well when the underwear brand matches itself up with a celebrity who has the same beliefs and is a good match to the product and the lingerie brands target market.