Alpena County And Beyond
The Online Library of Success

Joint Venture Advice - Business Acumen Exerpt Originally by Kevin Lam
Monday December 14th 2009, 8:20 am
Filed under: Business News, House Of Management, Marketing Infos

One of the quickest techniques of building your client base is to find mutually-beneficial JVs. The key words here are’mutually-beneficial.’ Find marketers and entrepreneurs who’ve already got giant’responsive’ mailing lists and make them an offer they cannot refuse.

many of us have tried using this plan but have failed totally. I’ll tell you why.

The issue with many people is that they are only concentrated on what they can get out of the deal. You can never get it if that is what your focus is on.

When you are trying to form JVs, focus on the other party and ask yourself,’What do they need? What can I offer them that’d be valuable to them?’

Sure, you can just offer the other person a slice of the profits if they agree to commend your product/service to their list, but that’s what everyone does! And nowadays, that is not alluring enough. How is your offer unique?

Apply the USP - the’twist.’ Be unique! Create worth for them! Make it worth their while. Make them an offer they can not refuse!

When I send out an offer for a partnership JV I simply tell them I would like to promote their product/business/service for them and not be paid for it. Rather than receiving forty percent commission as an affiliate I offer them to keep 70+% of the profit. All they have to do is allow me to use their service just once ( considering that they are an ezine, newsletter or business with a large opt-in list ). I assure them that a completely unique page will be made and payments will be made directly to the partner.

Think about it!

You’ll be giving the partner extra exposure, higher profits and security of their business. In doing so, you will be able to provide discount advertising/products/services to your members or visitors giving YOUR business more value . Because now, folk will know to come to you for deductions on products and services they need!

With this concept under consideration , go out there and seek for some enterprises who have already got a massive list or some high traffic.


Original article was written by Kevin Lam from www.TexasSEO.com - Texas SEO is a Dallas-based web marketing and consulting firm specializing in SEO & SEM, PPC, copywriting, web designing and more.

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