A modern job search campaign is by nature fairly Byzantine. While the internet has offered a variety of new channels, it also creates increased competition for choice jobs and potential challenges for job hunters.

Job hunting needs to be thought of as a personal, highly targeted marketing process where you are the product. Your resume is an advertisement. Your extended network of contacts is your source for information and opportunities.

So where does the internet fit in? At AA-Careers, we recently posted a job on a popular job site and got 600+ responses in a calendar week. For a single opening. That’s increased competition for job openings.

Had the right person contacted us before we posted the ad, they could have landed the job prior to getting all that competition. How? By finding someone who knows an employee at our office who became aware of the job prior to posting. Everyone knew of the job for at least 8 days before it was posted. Who in your network might know of a job that’s coming available soon?

Be sure to check your application matierials carefully! When we did an analysis of the 650 resumes, we found a large number of errors. 63% of the applicants were easily removed with a quick triage process. How? The same way any hiring manager would. By eliminating resumes where the objective didn’t match our position description. By passing over candidates whose cover letters gave us reasons not to hire them, like "I know I’m overqualified but I really need a job". By eliminating prospects whose documents that didn’t open properly. And by eliminating prospects who didn’t trouble to spell check their cover letter and/or resume.

So the great news is that job sites give you a feel of what companies are hiring, and for what kinds of jobs. But once those positions are posted, the competition is intense. You can still try, if you have a well honed resume, designed to appeal directly and clearly to the recruiter. And if you have practiced interviewing – so you don’t stumble at a critical point.

Another potential problem to be aware of is how easily you can be checked out on the internet. As we Googled several job hunters, we ran into some pictures and comments that were in questionable taste. Nothing illegal, but enough to swing our thoughts about who to choose.

AA-Careers provides a extensive set of services for Bay Area job seekers, providing our clients a personal career consultant, a managed job hunting campaign, modern tools like a personal website, video, highly targeted resume, and much more. Let us know if we can help you.

Be careful out there, and good hunting!

Affiliate marketing resembles e-bay. You feature the assorted products on your web site and for this, every last purchase or lead pulls in money. There is less work involved, fewer operating costs, it sells twenty four hours a day, and it is easy to pick up. At the start, you must make a choice as to just which area you would like to specialize in. A way of doing this is, determine what a specific customer profile is expecting, and then discover how you can help them. A great method of achieving this is to look for specific long tail keywords; generally customers look for these less, but they convert far more into sales.

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Affiliate marketing is very much like an auction house. Your website promotes merchandise and in return, you’ll take a cut from every purchase. It isn’t as much work, very low overheads, it sells 24/7, and it’s easy to pick up.

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It has been well noted recently that one of the most popular genres of lending is ‘buy now pay later’ finance available on the high street such as BrightHouse. People taking advantage of low or no interest bargains are shopping prudently and making their cash go further by spreading the cost of expensive essentials such as settees and white goods over a period of months. With the reduction in peoples spending, it seems that every retailer is getting in on the act and offering tempting finance deals.

But what if you didn’t have the choice of finance deals? If your credit rating (or lack of), the fact you were on government handouts or your age prevented you from applying for these great bargains?

You could turn to a dedicated rent-to-own store, a company that rents all sorts of goods from games consoles to plasma tvs with pay weekly, monthly or upfront options. A company such as BrightHouse. With more than 170 retailers so far, it’s the biggest such chain in the country.

The problem is, it’s not exactly a cheap alternative although it is a good deal, this chain offers a very reasonable rate, however it doesn’t include extras like the optional service cover which most customers take advantage of. ultimately, you may up paying a bit more than the cash price for the item.
With buy now pay later being a popular choice in the current economic climate, BrightHouse took advantage and, during the spring, ran a nine week full on marketing campaign including TV commercials and direct marketing and employed- for the first time- TNT’s Home-in Targeting postcode modelling tool for precise targeting. It was very effective, with the chain thriving and planning on adding 20 stores during 2009.

BrightHouse head of marketing Alan Beesley said ‘Brand awareness of BrightHouse has grown rapidly thanks largely to our TV activity, which comprises of advertising and sponsorship of the Trisha Goddard Show. As we continue to open in new locations across the UK our highly targeted spring marketing campaign will support our growth by promoting the brand as a customer-friendly weekly payment store.’
With such an increase in awareness however, has come an inevitable rise in unhappy customers. The company recently made the headlines when it was investigated by BBC radio 1’s Newsbeat programme.

Nathaniel J. Lipman, currently the president and chief executive officer of the Affinion Group, received his B.A. degree from the University of California, Berkeley in 1986. He pursued his law studies at the UCLA School of Law and took home his Juris Doctor (J.D.) in 1989. One of his earliest professional exposures was with the House of Blues Entertainment, Inc. where he served as the company’s senior vice president and general counsel. He also worked for awhile as The Walt Disney Company’s senior corporate counsel. After his stint with the House of Blues Entertainment, Inc., Nathaniel Lipman went to Planet Hollywood International, Inc. where he performed the responsibilities of a senior executive vice president for Corporate Development and Strategic Planning. He stayed with the consumer brand developer from 1996 to 1999. From Planet Hollywood, Nathaniel then moved to Cendant where he became the senior vice president of business development and strategic planning for the company’s Alliance Marketing Division. From March 2000 to August 2001, he served as the executive vice president of business developments for Cendant Membership Services. For Trilegiant, Nathaniel Lipman held practically the same position as the one he had at Cendant. Nathaniel Lipman did not stop there, though. He went straight ahead and explored what else he could attain. Eventually, he rose to the position of chief executive officer and president of Trilegiant. On October 17, 2005, a completely new world opened up for Nathaniel Lipman when he joined the Affinion Group. The Affinion Group is a global company that offers innovative marketing activities that help improve both customer relations and revenues. Affinion boasts of over 35 years of experience and revenues estimated at more than $1.3 billion. Nathaniel Lipman and his wife support The EQUUS Foundation, a group of people and organizations dedicated to helping horses.

Walter Elias Disney, born in Chicago, Illinois, spent his early years in Missouri. As young as he was back then, he already displayed a keen interest in art. He sold his drawings to neighbors in order to earn money. Later on, Walt took art and photography classes which helped develop his appreciation for nature and wildlife.

When Walt joined the Red Cross, he went to France and drove an ambulance that he festooned with cartoons, instead of the usual stock camouflage.

Eventually, Walt pursued a career in commercial art and started a small company, called Laugh-O-Grams, which went bankrupt. Walt did not give up and went to Hollywood where he gained recognition for his Alice Comedies. In 1932, he received his first Academy Award for Flowers and Trees. That year also marked Goofy’s first appearance; followed by Donald Duck in 1934. In 1937, Snow White and the Seven Dwarfs was shown to the public. This then led to the creation of Walt Disney Productions, which joined together Walt Disney Enterprises, Disney Film Recording Company, and Liled Realty and Investment Company.

Walt Disney came up with more cartoon hits like Pinocchio, Fantasia, Dumbo, Cinderella, and Sleeping Beauty.

In 1944, the company had money problems and decided to reissue Snow White and the Seven Dwarfs. Its success helped gather enough revenues and set a trend for animated reissues.

Disney animation has remained incredibly popular all through the years, even with the emergence of new technology and modern animation concepts.

The company’s success can be attributed to the fact that its creator, the mighty Walt Disney, never gave up. His optimism and imagination made the impossible seem possible. His employees and successors carry on this practice as Disney continues to produce one success after another.

Tavis Smiley recently did an incisive interview of Ken Mehlman.

Ken Mehlman was recently profiled on Politics Central.

KKR Names Ken Mehlman as Managing Director and Head of Global Public Affairs.

Our family is originally from Ireland but have lived in the US for the last 100 years or so.

There are, however, a few of our relatives still living across the pond (as it’s called over there) and every once in a while, we’ll go visit.

Last year was one of those years and was memorable for more reasons than just getting caught up.

It seems the family is consolidatng some of their property by selling a few, small apartments they own.

After consulting with Brendan Sheehan of mortgage loans, the Remortgages Ireland specialist, he advised us to consider simply keep them for awhile as the market was still a bit down.

We loved his honest, integral answer.

If you’re not familiar with some of the terminology, the financial world of mortgages and remortgages can be confusing.

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The other day I received an email from a guy asking whether we
could build his eCommerce website. Since Rusbiz is a company
which has a full service web solutions development department, I
sent him our executive brochure by email and asked if I should
send him our website building checklist. The answer I received
was “Can I work directly with your web programmer and tell me
what your hourly rate is?” I wrote him back that there is no
problem in working with the programmer, but we use a team of
experts to build a website and he will be much better off if he
goes by a flat price for his project instead of going by hourly
rate. Apparently he did not like the idea! Too bad!

Web development services fundamentally differ from say an
attorney’s services. If you are working with a professional
company, depending on the size of your web project a team of
people will work on it. Namely: your account manager, lead
programmer, web programmer, designer, Content editor, database
programmer, web promotional specialist, and web administrator.
The tricky thing about website is starting from making your site
by yourself on Geocity or similar free site builders to hiring
topnotch web development companies that charge thousands of
dollars the range is way too broad. Often, people select a
company to do their web development job based on their
subjective perception not based on knowledgeable decisions.
Although, price should be a key issue, you should not go for a
company just because it quoted you a cheap hourly rate! Many
fall for nicely designed previous works of the vendor. The
design is also only a part of the whole project, albeit a very
important one but don’t make the mistake of overemphasizing on
it! A beautifully designed website with nice graphics and
pictures is not necessarily a good eCommerce website. It could
be even just the opposite!

Website development is increasingly becoming a sophisticated
task with narrow specialties. Before handing over your job, make
sure that the company does have all the right people in their
team. The team may also consist of other specialists apart from
the ones listed below:

Team Members and Description of their Services

Project or account Manager

This is the person who manages expectations through a project’s
lifecycle. Determines project needs, outlines specific
deliverables and oversees the process and team from start to
finish. He or she also maintains ongoing client communication
and education throughout project. Handles budget and scope
issues, including weekly status updates and additional changes.

Art Director/Designer

This person oversees visual design process. Helps transforming
client expectations into the right visual look and feel. Applies
technical and user needs into final UI (User Interface) design.
Works with project manager and the client to establish a clearer
vision of the site.

Information Architect/Designer

Defines overall site organization and layout from an
informational, navigational and functional perspective. Works
with client and project manager to determine overall content
strategy and site structure, page layout and interaction through
out a site. Participates in usability testing and works with
developers to bridge gap between design and technology.

Developer/Programmer

This person works on writing and coding programming parts of the
web site. Oversees design and ensures effective translation to
HTML. Also works with other developers of the production team to
maintain standards for coding. Depending on the size of the
site, there could be several programmers involve in a project.

Content Manager

This individual provides a consistent style and tone of the
site. She works closely with client to gather all information
and materials for the Web site. Understands fundamentals of
content development, and has a clear understanding of the
overall goals and communication objectives of the site. She
works with the designer to implement content in an efficient
manner. She also works with Web Promotional Specialist in order
to bring the content inline with search engines’ requirement.

Technical Lead

Provides management and direction of the programming team for
back-end projects such as database development or system
integration specialists. She acts as a liaison between front-end
and back-end teams.

Database Programmer

Depending on the needs of the website, a database specialist may
necessary to handle the development of various catalogs and
various database issues.

Usability Specialist

An individual with a background in human factors engineering
and/or cognitive psychology who has a broad understanding of
usability issues on the Web. This individual should have
knowledge in information design, navigation and Web development
processes.

Web Promotional Specialist

Helps optimizing web pages for search engines. Understand the
fundamentals of search engine optimizations and aware of the
latest changes in the algorithms of mail search engines. Make
recommendations to the client and help him popularize the
website. This individual works closely with content manager,
designer and developer.

Now, for your website you may or may not need a team with all
the members stated above, and in some cases one person may have
knowledge of two fields but it is better to understand that in
the ever changing world of the Internet if you are serious about
your web business, you better build your site with the help of
real experts of each core area.

Statistics shows that almost 70 percent of web projects do not
finish on expected time frame with allocated budget. To reduce
your risk while ordering your new website or revamping your
existing one, take the following steps:

Check out the vendor’s site thoroughly.

Do they follow what they preach? How the site looks like? Are
you going to buy a product from the look and feel of the site?
Check out the example sites. Are they good enough?

Find out if the team consists of professionals.

Ask them detail questions. Check out cross reference. Talk to
the team members directly.

Write a clear well-defined technical scope.

Develop a thorough technical scope before starting building your
eCommerce site. This will eliminate confusions before they
occur. You will have a coherent picture of the required time and
budget. You will also understand your own needs better. A scope
is like your business plan and works as your road map. Spend
enough time to make your scope as meticulous as possible. Once
you finalized your scope, no matter what, don’t try to change it
at later stage if you want to finish your project on time.

Work closely with the team.

Ask questions whenever they arise to the individual of the team,
whom they concern most.

An astounding large number of site owners are not happy with
their websites. A little preparation and follow-up will help you
avoid becoming one of them.