“What do you mean I have to Start Dreaming?”

After 20 years in this industry, I have come to know that the foundation of your MLM Success is going to be the dreams that you want to bring to life in your future. Most people, even many of your friends, and family, do not dream like they used to, because we all have been programmed that “dreamers are not realists.”

Oh yeah? Who sold you on THAT?

We encourage you to dream again.

Why?

Do you know what happens when you DREAM?

You “Dare (to) Reach Extraordinary Altitudes (&) Milestones.”

That is what your company is about — helping people to:

1) DARE. Dare to become someone. Dare to go beyond where your friends are. Dare to prove everybody else wrong, who says that you cannot succeed in Network Marketing!

2) REACH. Stretch every part of your mind, heart, and soul, and reach for what you want in life, not what someone else wants to give you after they take their part.

3) EXTRAORDINARY. Dare to reach for the Extraordinary Life! Walk in the Extraordinary! Think Extraordinary! Become Extraordinary! Live Extraordinary! Grow Extraordinary!

4) ALTITUDES. You MUST soar higher in life than you ever have with your dream! The higher the Altitude, the more Magnetic the Pull of your Dream to you and the world!

5) MILESTONES. Reach for Extraordinary, Life Changing Milestones! Most people do not ever plan on hitting Extraordinary Milestones in their life let alone MLM. And because of that, they end up getting Millstones of Mediocrity hung around the neck of their future, dragging frustration and doubt all through their life.

Dreaming also is the basis for the WHY!

WHY are you doing MLM anyway?

“WHY” stands for “What Has You?”

Inferno Secret:

Whatever has your heart, focus, passion, dreams, and desires, is your WHY.

It could be your children, your family, yourself, your church or faith, or even making a difference in other’s lives, or all of the above. Your “WHY” is the driving force behind your business, and your dreams.

What Dream has your heart for your family and future?

Dreaming is simply the Art of Painting a VIVID Picture on the canvas in your mind, and letting that become the MASTERPIECE of Change in your life and Network Marketing business.

Here are some thought provoking questions:

“If money were not an object…what would your life be like? Describe it!”

Think about this, and complete it.

What would your PERFECT DAY be like?

Next, complete the list below:

The 10 Things I would like my company to bring into my life that currently doesn’t exist:

(This could include a New House, New Cars, Vacations, College Money, New Wardrobe, Charity and Church Giving, Private Schools, Boats, Lake Place, etc).

1) ____________________________________________

2) ____________________________________________

3) ____________________________________________

4) ____________________________________________

5) ____________________________________________

6) ____________________________________________

7) ____________________________________________

____________________________________________

9) ____________________________________________

10) ____________________________________________

11) ____________________________________________

12) _____________________________________________

WHY I want these things is simple: (HOW would your life change for the better.)

Turn your “DreamLight” on… dust off your dream machine in your Network Marketing business, and crank it up, and let that DreamLight shine on your future once more.

Your Dreams CAN and WILL come true… but first the Light of Hope and Possibility must shine in your heart! And then you shine that light on your friends and family and get them dreaming with you! THAT is Power in MLM and Network Marketing!

blessings….doug

http://www.passionfire.com

Doug Firebaugh is one of the top MLM Network Marketing Trainers in the world. Over a million people a month
read his training ezine. He spent the last 7 years traveling the world speaking and training on Success.
He lives in Birmingham Michigan, and you can receive a FREE subscription to his training ezine- The MLM
Success HEAT- at:
http://www.passionfire.com/pf_heat_4.html

http://www.passionfire.com

Everybody seems to know Marketing. The world is full of Marketing gurus. We all talk about with a remarkable ease and confidence, though most of the times we are not Marketing professionals and not even close. What are the most frequent mistakes in understanding Marketing practices and theories?

1. Defining Marketing
There is clearly a general tendency in employing the notion of Marketing within a confusing mix of Public Relations, Advertising, or Media Planning. Regardless of the degree in evolution and growing of Marketing, many of us still cannot understand what Marketing really is and only see the its extreme manifestations. Many believe Marketing is a useless, fancy field, eating up budgets and giving little in return. Others see Marketing as an artistic field, where all you need is creativity to develop a memorable ad.

2. Marketing is still confused with Communication
This common mistake is, again, the result of sufficient understanding of Marketing. Marketing professionals are often thought to be responsible for creating advertisements, logos, slogans. What people usually see is the mere top of the iceberg, forgetting that there is a product, a price and a distribution strategy to be developed before even thinking of advertising.

3. Under- or overestimating the role of the marketer
On one hand, the marketer is often seen as a must-have within a company, but (s)he has an indefinite role and ends up doing a little of everything (Marketing, Advertising, Public Relations, Customer Care, Account Management etc.) On the other hand we might be faced with the other extreme, where the marketer is an omniscient, all-powerful creature eclipsing everyone else.

4. Segmentation
In spite of the abundance in resources and consulting services aimed at researching the consumers base, segmentation is still done intuitively at least at small-business level. Large companies might have whole departments assigned to work on segmentation research and strategy, and still not be fully failure-proof.

5. Marketing for the sake of it
This is an attitude I have met in too many occasions not to mention it. People (and again, small-business owners are the usual culprits) do marketing because everyone else does it, because they heard they should do it, because it is a fashionable thing to do.

Surely, the list above is not exhaustive, and it only points at several attitudes leading nowhere on the Marketing battlefield.
Marketing is surely not an art, thought it does employ a certain flaire and creativity. Marketing is not a science either, but it operates with precise instruments. Marketing is not for everyone and not to be performed regardless of the conjuncture around the business.

We should keep in mind that Marketing operations have a clear objective: increasing the profitability of a business. To bring money, to be more clear. Marketing is therefore just as important as everything else in the company: if a product has functional faults we would blame the production department, but when a product does not sell for reasons beyond production it is usually the Marketing department to take the blame.

Otilia is a young certified professional with expertise in e-Marketing, currently working as independent consultant. She has recently launched MarketingWHO.com, a professional Marketing Directory and she publishes TeaWithEdge.com, a Marketing and eMarketing articles portal. You can contact Otilia through her personal web site, BRAINmarketing.

Our business environment has changed dramatically. Companies must now be disciplined and market-driven if they want to stay alive. They must do more - much more - than create a buzz, or have a well-known brand. Just read the papers: the stock and balance sheets of brand names have plummeted faster, in some cases, than the unknown companies.

As a result the sales discipline is moving into a new-found call to action for lead generation. If you don’t take this opportunity to redefine what sales can be, it will remain just another format for finding a way to get your product pitches heard. It’s time to recognize that sales is not a one-off event: it is a process that needs to be mapped out and integrated thoroughly - from product creation, to supporting a buyer’s discovery of how your product fits into their business initiatives or personal agendas, to supporting the manufacturing of the product, the shipping, follow-up, and service. The longer you hold on to the belief that sales is a tactical activity rather than a strategic one, you’re going to be at the mercy of market forces. Not to mention see our products become a commodity.

Indeed, it’s time to speak to your customers and prospects, and help them determine whether there are opportunities to help them (and their customers) meet goals and objectives; you must also speak to your own internal support folks to help them understand that while you’re bringing in leads, they must establish distribution, r&d, help desk and service initiatives that serve the product creation and support.

If you don’t, and continue to use sales and lead generation as a push to promote product data rather than

1. become business partners with your customers,

2. help your customers make complex decisions out of more
complex buying environments,

3. create loyal customers,

4. use your sales folks as brand ambassadors,

5. increase revenue,

6. put your customers into the feedback loop to enhance your
support and product creation,

you’re going to end up in the same place you started.

Using the Buying Facilitation Method I’ve introduced in my book Selling with Integrity, you can actually use this opportunity to become true business partners with all of your prospects. Even if it’s retail sales - or software or financial services or large ticket solutions - you can become business partners with your prospects and thus brand yourselves in as opposed to your competition.

I recently went to make a small (very small - $15) purchase at a counter at Nordstrom’s. They didn’t have the product in. She asked me my criteria: was it the product? The time frame? The store? For me it was the time element. The woman behind the counter actually WALKED me to a competing store to make sure I’d get what I wanted! Now THAT’S branding. She got my criteria and made sure I got my needs met. I suspect if the competing store wouldn’t have carried the item she would have done SOMETHING to get me what I wanted NOW.

In this time of slow business and a skittish economy, it’s your job to create trust and brand loyalty through each and every client interaction. While seeking and contacting leads, use this opportunity to become a business partner with your client. Instead of telling them about your offering - even if it’s clear to both of you that they need it - take the time to go down the Buying Decision Funnel and assist them in discovering all of the issues that need to be lined up in their unique, internal systems, for them to make their best decision.

What has kept them where they are (i.e. without handling the problem or need)? What has been tried in order to fix it - and failed?

What is going on with the people, the politics, the partnerships, within the company that makes it difficult for them to change?

Or add something new into the mix?

Or spend money?

Or possibly create chaos?

What has gone on around the problem area in their history that makes them want to hang on and not consider change?

They won’t have ready answers, but with the facilitative questions, they will be able to get a much more complete picture, and may be willing to note congruences to make new decisions.

As you know if you’ve been reading these newsletters for a while, it’s never about your product: it’s always about the buying criteria of your prospect, how they need to address their ‘problem space’ and stay congruent with their values and history and initiatives. You can help them in discovering that which is difficult for them to see, and in the process become a trusted advisor and support.

As a result of using this process, you could even use a front-line lead generation team to ‘warm the client up’ and hand over to the sales rep the hot lead - knowing that by the time the sales rep gets the lead it’s ready to close because the customer has already decided to buy.

Use your lead generation to put your sales initiatives to good use. Use the sales function to be the service providers in your company, regardless of what you are selling. Create the trust that you want to be recognized for and spoken about in your business sector. At this point in history, that’s as good as it gets.

OUTSOURCING

Many companies are outsourcing their lead generation even while their sales continue to plummet: the current thinking goes, “If WE can’t get it right the way we’re doing it, let’s let someone else do it for us. Not only that, we can get the outsourcers to give us hot leads and save our sales folks the trouble of warming up the cold ones.”

Don’t get me wrong. I truly believe in outsourcing. You’re not capable of being - nor do you want to be - experts in every field. Let each of us be expert in one or two fields, and hire each other to do what we each do best when expertise is lacking.

But I’ve seen some problems using outsourced lead generation companies as a vehicle to improve sales. Many companies don’t realize the amount of specificity that is necessary to make sure they get it right.

Before engaging an outsourced lead generation company, you need to know exactly what you want going in and teach the lead generation folks how to approach your customers in a way that will support a purchase, not a pitch. As it is now, by just giving them product information to be pushed and shared, you are not setting appropriate parameters for the outsourced providers and thereby losing a wonderful opportunity to turn your businesses around.

Some companies outsource their marketing and sales before fully understanding the potential buyer’s profile; the step of market validation is often overlooked, starting with your offerings getting produced and developed using the age-old belief that if you can create it you can create the market for it. Customer demand is often guessed at, at best, and there’s no understanding why customers will expend capital on one item vs. another.

One of the problems companies are facing is that they are not visioning the lead generation process as part of a whole: their campaigns are fragmented, with telemarketing, direct mail, on-line ad campaigns, advertising all being done in a fractured fashion. Rarely do companies or the outsourced vendors create the entire process in a coherent, strategic manner. They are thinking tactically rather than strategically when they design a lead generation program.

STRATEGIC RATHER THAN TACTICAL THINKING

Britton Manasco, a market strategist whose company, the Market Intelligence Group, provides market assessment and growth strategy consulting, believes companies aren’t clear on their strategies. They say:

1. here are my goals;
2. how do I meet them.

They buy a list, and hand it to telemarketers and in-house sales folks, but there isn’t any strategy for ensuring each channel (phone, print, email, mail) gets handled with a similar integrated approach that all happens in parallel.

Again, you go back to the faulty idea of product information: you assume that when folks see how wonderful your product offering is they will know just how and when and why to buy it. It’s just not true: people buy when their criteria are aligned, when they know HOW to change, when everyone involved gives their ok - or at least has their needs and fears addressed (Intel has this decision-making strategy for folks who don’t agree with a decision. It’s called Disagree and Commit. They vocalize their disagreement so everyone hears and understands it, and then they commit to supporting the team. But they’ve been heard.).

So when you truly believe it’s about helping folks decide how to buy, rather than selling a product, you enroll your outsourcing partner with a list of criteria around how they must support your client in relationship with the other initiatives you have put in place, so it’s a congruent whole. This not only adds value to your partner or customer, but it gives your company a brand. A brand, after all, is a coherent story line and a relationship with your customers and employees. It must be used with telemarketers and with senior vp’s, with help desk folks and assistants, and the CEO.

We all need to be serving our clients now. Each company, each customer, each team or family is an aggregate of human beings. Let’s use our products as an excuse to go out there and serve as many of them as we can.

In fact, it’s really the only game in town.

sharon drew morgen is the author of NYTimes Best seller Selling with Integrity. She speaks, teaches and consults globally around her new sales model, Buying Facilitation.

http://www.newsalesparadigm.com
http://www.sharondrewmorgen.com
512-457-0246
Morgen Facilitations, Inc.
Austin, TX

Automatic Responders

Whether your e-business is planning to launch an email marketing campaign or simply in need of handling demanding email inquiries, rapid email response to inquiries is a customer service essential. Ideally, customer email inquiries should be answered within a 24 hour period. In this way the customer feels valued; you represent your business as efficient and eager to serve; and you set a processing goal for yourself that keeps your communications a high priority.

One of the most effective ways to meet this goal is with automatic response mail, or autoresponders. Autoresponders examine each incoming message for specific criterion–a word or series of words in the sentence line or in the sender’s alias or address, for example. The autoresponder replies with pre-set information or materials.

Autoresponders are designed to target email inquiries that indicate a specific interest with the appropriate response. You can have multiple targeted responses and answer or redirect general inquires very effectively. However, since the autoresponder programs are triggered by specific words, out-of-the ordinary communications may not get the exact information needed. Therefore, careful programming and overall business communication planning is essential to assure that the needs of each and every customer is met.

This kind of e-business planning is best facilitated by a professional. Valiss can provide the marketing expertise and technical support to help you optimize an autoresponder program and integrate it into a comprehensive customer service plan. For small businesses, professional help may seem out of range. But Valiss will surprise you in two ways: the affordability of its services and the lightning fast economic boost these services will bring to your business.

Ted Prodromou spent over 25 years in the computer industry working for IBM, Digital, and Cellular one. Today he’s the owner of Valiss IT, a consulting firm that provides small business coaching and marketing help. He’s also a certified personal and professional coach.

Ted has created and led many coaching workshops and today is helping small businesses automate their marketing with his latest coaching program, “Attract Clients While You Sleep”. For more information visit http://www.valiss.com/specials

If you would like to download his free report “How To Attract Clients While You Sleep” visit http://www.valiss.com

You are free to distribute this article, providing it remains unchanged and with the resource / bio box attached.

India is famous for its glorious past and today also Indians adulate it for its remarkable history. In Indian history there was a legend ‘Akbar’ The Great. He was famous for his actions but one more thing which made him even more popular was his minister ‘Birbal’. He was a benediction to the empire, because of his ever ready wits. With his intelligence there was no question left unanswered for his king. This is not just a story, but a reality which still exists in Akbar’s and Birbal’s form.

Today Akbar is replaced by the 21st century generation, with questions and problems even more curious to get answered. But there is no Birbal. So we Ebirbals have developed a team of hard working people who thru their expertise and efforts are equipped enough to solve your problems and questions.

About the Author

Varuna Sood
BE Computers.

Copyright 2005 Mike Adams

Do you depend on free search engine traffic for your livelihood?

I admit it. I spend an inordinate amount of time thinking about Search Engine Marketing (SEM), Search Engine Optimization (SEO), keyword density, keyword relevance, KEI, incoming links and link text, and where my web site and web pages rank in the Search Engine Results Pages (SERP) for my targeted keyword phrases.

This afternoon I had a shock. I discovered my main web site was dropped from Yahoo! Not one page could be found in Yahoo, out of hundreds! This was after months of working to completely revamp the site, rebuilding it with a nice content management system and lots of pertinent on-topic content, building links, writing and publishing articles, creating RSS news feeds and publicizing them…

I thought I was going to have a heart attack. It’s a clean site - no black-hat SEO techniques, nothing that should get me banned, just good information, the heart and soul of the Web.

I checked my logs, and thought, “Oh my God, it doesn’t look like Yahoo has crawled my web site in over a month.” This was after getting used to Yahoo’s spider crawling my web site daily because of all of the new, pertinent information (and especially because of the RSS news feeds and pinging). But I hadn’t noticed because traffic was still high, even increasing.

Frantically I searched the Web for information about Yahoo making changes. Sure enough, I discovered that Yahoo apparently changed their search algorithm around the time Yahoo stopped crawling my web site. What could I do? What if the other Search Engines dropped my web site, after all those months of long nights and long weekends really working to create a quality web site?

In the midst of this chaos, my wife looked me in the eyes and said, “Don’t worry about it, you still have traffic. The web site is doing well!”

I replied, “Well, yeah! In fact the web site traffic has doubled since Yahoo apparently dropped the site a month ago!”

Then it struck me. Traffic really had doubled, despite the fact that none of the traffic was coming from Yahoo any more. And I wasn’t doing any pay-per-click advertising or any sort of advertising. All of the work I was doing really was paying off - in ways I hadn’t really imagined. I just lost all incoming traffic from one of the two or three biggest search engines and yet my traffic doubled!

Have you ever heard the expression, “Don’t build your house on sand?”

Or how about, “Don’t put all your eggs in one basket?”

There are only about three important search engines at any one time. As I write this, I would say those three are currently Google, Yahoo!, and MSN. The more dependent you are on Search Engine Optimization (SEO) and placing high on the Search Engine Results Pages (SERP) in these few search engines, the more you have built your house on sand or put all of your eggs in one basket. You know that search engines regularly change their algorithms, right? One big change and your web site can disappear or all but disappear from a major search engine. And you won’t know if it’s temporary or permanent. If you’re in this position, you are at the mercy of the search engines.

So what can you do to change this, to ensure that one single algorithm change won’t wipe out your business?

One way, perhaps the best way, is to build alternate traffic streams to your web site.

1. First things first: Make sure you have a web site that people would want to visit. Ever visit a web site that was so bad you wondered how they make any money? Guess what, I’ll bet they don’t. Unless your web site is just a sales page and you direct traffic to it from other web sites or from affiliates, now is a good time to start building some quality content - lots of it, if you don’t already have it.

2. Get lots of incoming links… but change the way you look at links. It used to be that links drove the Web. That was how people found your web site - by surfing in from other people’s pages. Then something strange happened: search engines. But as the search engines evolved, they started measuring the quality of web sites - and determining your site’s position in the Search Engine Results Pages (SERP) - by how many incoming links you have, and what keywords are in the link text. Then people began to link just for Search Engine Optimization, not for actual traffic from those links. Do you really think people are going to find your web site and surf in from a page of 200 uncategorized links hidden behind a link at the bottom of a page and called “Partners” - in an 8 point font? If you want to get traffic from links again, regardless of what the search engines do, you have to change your links pages and you have to change the type of link partners you link to. There’s a very nice free service, Honest Links, that is a grassroots effort by Webmasters to get back to linking for traffic, not SEO. You can learn more at: http://www.honestlinks.net/

3. Write and publish articles related to the theme of your web site. Publish them in the many article directories on the Web, as well as the many mailing lists for authors and publishers. Webmasters and Ezine publishers will pick them up and publish them if they are good. You can get hundreds, even thousands of links into your web site by just including a little “Resource Box” at the end of your article with a link to your web site. (Look at the end of this article for an example of a Resource Box.)

4. Publish a newsletter and start building a list of subscribers. It’s one of the best ways to get people returning to your web site, along with the next one…

5. Start a blog on your web site. Post interesting and useful information related to your web site’s theme and ping the various blog and news directories after each post. You’ll get links from these directories AND you’ll build up readers syndicating your posts on their web sites and reading them in news feed readers. Recently people have been gaming this, too. People post and ping just to get noticed by the search engines and get spidered more often. It will do that, but if you don’t have quality posts, you will still be at the mercy of the search engines. Create quality content and you will build loyal subscribers as well.

I can’t say it doesn’t bother me that my web site was dropped from Yahoo. It feels like I must have done something wrong. But I know I have a good site, with great, useful content that is on topic. I know that my site could be back in Yahoo tomorrow, or it could take months. In the meantime, I’ll keep building a quality site that people want to visit and doing everything I know I should. Traffic has doubled every month for the last two months. I’ll bet it will again next month - with or without Yahoo!

Here’s another old saying for you, “Dig your well before you are thirsty.” If you’re too dependent on search engine traffic now, maybe it’s time to start digging that well. The five steps above should get you started.

About the author:

Mike Adams has been building web sites and playing with Internet marketing since 1996. Looking for an Internet marketing solution? Visit http://www.timberway.com/

Copyright © 2006 by Habiba Abubakar and Emprez. All rights
reserved.

Note: You are welcome to republish this article as long as the
resource box at the end is included fully and unaltered.

Not many business owners take advantage of the FREE advertising
space on the back of their business card, and those that
actually do, often use the space ineffectively.

Most business owners don’t consider their business card a
marketing tool, but in fact, it is! And not only should it be
used to attract clients to your business, it should also be used
as a vehicle to attract joint venture partners.

Have you ever attended an event, talked to so many people and
collected their cards, then went home, looked at the cards, and
discovered that you don’t remember exactly what the person who
gave you the card does? You probably file the card away for
future reference, knowing that you’ll almost certainly never get
round to looking at it again. And then, after a few months, you
spring clean and throw the card away? Yes! We’ve all been there.
That’s why you should ensure that your business card is one of
those that reminds the person you give it to of who you are, and
what you can do for them.

So how do you do this? Try one of these tips below, and watch
your joint venture network and your client base increase
significantly:

Tip #1: Offer an irresistible freebie that compels the recipient
of your business card to get the freebie, and also share it with
their clients and associates. The freebie should be something
that relates to your products and services. For example, if
you’re a realtor, you may offer a special report entitled “20
Deadly Home Buying Mistakes To Avoid.” If the recipient of your
card is perhaps a financial planner with a client base of
first-time home buyers, it’s likely that he’ll mention your free
special report to his clients, so as to add value to what he
already offers them.

Tip #2: Have a marketing-driven testimonial behind your business
card, and make the testimonial indisputable by including the
name and contact details of the client who gave it to you (ask
their permission first). Your prospects should be able to relate
to the testimonial. This will increase your credibility in the
mind of a potential joint venture partner because a testimonial
is proof that you deliver on your promise.

Tip #3: List a few problem-solving tips that your target market
can benefit from. You’ll be surprised how much you can fit in on
the back of your card. The brief tips are a way of showcasing
your expertise, and will in turn position you as an expert that
can be trusted to meet the needs of the clients of a potential
joint venture partner.

Tip #4: Add your tagline or motto to your business card. It must
be something that stresses the client-focused benefits of
working with you, otherwise the tagline or motto will just be
taking up valuable space. The reason for including your tagline
or motto is to explain what your business is about to a
potential joint venture partner and to their clients.

These are only a few of the things you can have on the back of
your business card. The objective is to make the recipient of
your business card remember what you do, be keen to do business
with you, and send clients your way.

Before you print large quantities of your business cards, hand
out some of them and observe reactions from the recipients. What
did they say? Did they laugh? Did it create more interest on
their part? Did they turn it over to see what may be on the
back? All of these observations will give you clues about what
potential joint venture partners and their clients expect from a
business card.

What you have on your business card will make a difference
between the recipient wanting to recommend you to their clients
(if they’re a potential joint venture partner), or wanting to
call you as opposed to you calling them (if they’re a potential
client), and your card being thrown in the trash after a few
weeks or months.

Everything you put on your business card should have a purpose
that ties into what you can do for your ideal client. This will
make potential joint venture partners regard you as a
value-adding expert they must team up with.

If you want to make money online with a work from home business then you are going to need lots of good targeted traffic to your web site and or affiliate links. One way to get good targeted traffic is to pay for it. I know you were hoping to do this business of yours without spending a dime right? Well if that’s what you are thinking you better keep working for someone else and forget about working from home with your own internet business.

I have been paying for traffic ever since I started my online business over 4 years ago and one of the best sources of targeted traffic is through pay per click search engines (PPC) or pay for placement search alternatives like Google adwords or Yahoo Sponsor Listings, formerly Overture.com .

Google adwords and Yahoo Sponsor Listings are the kings of pay per placement search engines. They are also the most expensive but you will get the most targeted traffic from them. If you cannot get a free listing in the top 10 on their main search results under the sponsored listings then you may want to consider pay per placement. Sponsored listings usually appear at the top above regular listings on Yahoo, and down the right side of the page at Google.

If Google and Yahoo are too rich for your liking then try some of the smaller PPC search engines like 7Search, Findwhat and or Kanoodle. I have put together a web page with links to these PPC search engines at the following web page.

CLICK HERE—–> http://bigmoolla.com/ppc.html

The key to good PPC advertising is to find cheap key words under .50 cents per click that will land you in the top 5 positions. There is no need to be number 1. A number 5 placement may cost you a few cents per click less and you will likely get the same traffic or in some cases even more than a number 1 spot. Try to pick as many key words as you can that are directly related to your product or service.

If you are advertising a work from home internet business try breaking down what I just typed. Work from home, home internet business, internet business, work from home business, home business. YOU GET THE PICTURE.

If you want to advertise a product like multivitamins try keywords like vitamins, supplements, vitamin supplements, health supplements, diet supplements, multivitamins. YOU GET THE PICTURE.

If you don’t have your own web site and only an affiliate link you may have to get a redirect URL from someone like http://tinyurl.com . Most of the PPC engines will not allow you to use an affiliate link. But you can get a tinyurl for free and have it re-direct to your affiliate link. If your affiliate program allows you to key code for testing purposes like SFI does then you can get several tinyurls and direct them to a different key code. That way you can actually test your PPC ad campaign to see which key words are working the best for you. This is important if you want to reduce your advertising dollars without sacrificing traffic to your web site. (We all want to do this right?)

PPC is only one advertising method that you should be taking advantage of, but it’s an important one so give it a try if you have not already. It may just change the way you do business and effect how much money you make with your work from home internet business.

About the Author

Tom Worsley is a successful work from home Internet marketer and independent representative for Strong Future International (SFI), Owner and Webmaster for http://kawarthapublishing.com.

Plan, Pick, Price, Package, Promote, Prove

1. Plan your marketing strategy.

2. Pick a way to market.
3. Price it right.

4. Package it professionally.

5. Promote your product/service.

6. Prove that it works. If not, make
it better or go back to #1.

About the Author

© 2003 Maria Marsala, Business Growth Specialist. Helping you attract clients and improve your bottom line by providing blue chip methods, practical ideas and proven systems for businesses growth. Request a consultation or join Elevating Your Business Ezine now. Visit http://coachmaria.com

I saw something in town the other day that just really struck me as funny. Not only that, however, it really nailed home a strong lesson for me about how to make more money.

I was driving down main street past this old building. I don’t know exactly what the building had been used for, possibly a warehouse or something along that line.

The thing that was funny about it, however, was the sign it had mounted on the front. It was a sign that had been there for some time, but I’d never really noticed what it said before.

Turned out, it was a “for sale” sign.

Now think about that. This was a permanently mounted, bolted to the wall, unchangeable “for sale” sign.

Yes, the salesman entrusted to sell this particular building is SO confident in his sales ability that he felt the need to spend $150- $200 on a PERMANENT “for sale” sign!

Doesn’t that strike you as funny? I mean, where is the logic in this move? Who would put up a permanent “for sale” sign on something?

Someone planning on taking years to get the job done, that’s who. Someone assuming no one really wants what he has to offer.

Huh-uh. Wrong. Totally backwards and self defeating attitude.

Don’t assume there will be problems when you are marketing your product. Don’t assume you’ll have to talk people into making a purchase. Don’t assume a long hard road.

Assume the sale!

Even a simple little thing like a permanent “for sale” sign can create a negative image in your potential customer’s mind. It makes them wonder what is wrong. Why hasn’t this place sold already? What are they hiding?

People feed on the self confidence of others. No one wants to buy from someone who seems unsure about what they are selling.

Speak, show, and exude confidence in your sales approach. Whether in your sales copy or just an email message to a potential client, assume they are interested in and WILL buy what it is you are offering them.

Now, this is not to say that you need to be overbearing, pushy, or rude. Those are all negative factors as well.

Simply approach a potential sales situation as if there is no doubt in your mind that whoever you are presenting your product to is completely interested in it and preparing to make a purchase.

Undoubtedly, they are at least considering it or they wouldn’t be there in the first place. Your confidence, attitude, and demeanor all play an important role in convincing them to advance to the next step and commit to buying your product.

It’s no trick, no devious tactic. It’s just plain common sense. What you bring into the situation rubs off on those who are listening and influences their decision.

Now, one last important point. Going back to the permanent “for sale” sign. Like I said already, I know that sign had been there for some time, but I’d never really noticed what it said before.

This means that not only can the wrong attitude not help you make more sales, it can actually keep you from being considered in the first place!

Scary thought, huh?

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Phillip Fuller publishes both Biz4Profits and Quick Pick Ads. He gives you a wealth of resources, opportunities, tools and fresh ideas that will help you start or grow your business. Learn what you need to succeed ~ Subscribe today!

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