Alpena County And Beyond
The Online Library of Success

Here’s Some Hearsay Covering Micro Niche Finder Feedback
Tuesday December 08th 2009, 4:36 pm
Filed under: Commerce Success, Marketing Infos, Sales Portal

Affiliate marketing resembles e-bay. You feature the assorted products on your web site and for this, every last purchase or lead pulls in money. There is less work involved, fewer operating costs, it sells twenty four hours a day, and it is easy to pick up. At the start, you must make a choice as to just which area you would like to specialize in. A way of doing this is, determine what a specific customer profile is expecting, and then discover how you can help them. A great method of achieving this is to look for specific long tail keywords; generally customers look for these less, but they convert far more into sales.

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To discover these lucrative words or phrases, use programs such as Micro Niche Finder. Data compiled by Micro Niche Finder or other applications or software packages gives you a listing of associated keywords providing worthwhile targets to have a great listing in the search engines and bring in traffic.

Further data is available by Micro Niche Finder, for example search frequency, the exact number of other sites using the particular word or phrase, and how good the competition is. Finally, Micro Niche Finder information can help in getting the best domain, help you put together your internet site, and point out the greatest sales opportunities.

Now it’s time to put together a website; but you still have a few essential tasks to complete. Having the top placing on web based search engines involves the fine tuning of your web site. This is where SEO Elite information can help may help. Your competitors’ websites are examined by SEO Elite information which then provides advice on improving search engine performance. With applications like SEO Elite, data provided by the software package indicates where you should look for relevant links, the best keywords, and even a list of sites to submit articles to use. Concisely, SEO Elite information is much like to the suggestions you might get when you consult an experienced SEO professional. Once you determine your niche, have your product advertisements, and your web site is ready to go, it’s time to get your website up in the search results. Your profits will roll in regularly and you will question why you didn’t try this method of marketing sooner!

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100% FREE: Zebra Print Backpack Purses | Free Coupons for Supermarket
Wednesday December 02nd 2009, 3:52 am
Filed under: Caveat Emptor, Commerce Success, Sales Portal

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China Electronic Portable Lcd Monitors Tv Wholesalers: 100% Verified Wholesale Worldwide Suppliers
Thursday February 19th 2009, 1:13 am
Filed under: Business News, Marketing Infos, Sales Portal

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Riding The Sales Rollercoaster
Saturday April 12th 2008, 1:00 pm
Filed under: Sales Portal

It’s one of the biggest frustrations in business. One month you’re busier than you’ve ever been, and the next month you’re wondering if you’ll make payroll. Why is it that so many businesses ride the “feast or famine” rollercoaster?

There are two main reasons why your sales might fluctuate in this way. One is externally imposed, and the other is internally imposed, but both can be managed successfully with a little planning.

Externally imposed sales fluctuations are driven by factors outside your direct control. For example, a roofing company often can’t do much work during the rainy months, while an umbrella retailer might find it hard to make sales during the dry months.

One solution to this problem is to expand your product or service offering. Your company may have skills that are transferable to a service that is needed in your naturally slower months. For example, in our area, winter is more of a rainy season, so a roofing company could become a roofing and drainage company. They could install drainage tiles and so forth when they can’t work on roofs. Similarly, the umbrella distributor could expand its product line to include products people need in the summer.

More often, however, sales fluctuate due to the owner’s focus of attention. These are your internally imposed fluctuations, and they happen something like this.

A web design company needs more sales, so the owner focuses all her attention on finding new business and aggressively ramps things up. That’s great; except that now she has so much work that she needs to refocus her attention on project management or she’ll risk falling behind. She works hard to get the work done, but when she finally looks up from her desk, she notices she’s out of work. So she jumps back on the sales train and digs up a bunch more work. And on it goes… the sales and production departments going back and forth from out of control busy, to sitting around with nothing to do, and back again. It’s an endless cycle that’s easy to get caught up in (we see it all the time), but it doesn’t have to work that way.

At Wardell, we manage this process using a simple, yet powerful, forward-looking sales tool. Here’s how it works.

Begin by tracking your sales process in detail. Using a spreadsheet (or your favorite sales-tracking software) track the number and dollar value of all your warm leads or sales quotes. Next, estimate a closing date for each potential sale. And finally, compare those numbers to your actual sales.

Over time, you’ll learned how many of your prospects are likely to turn into clients and when, including the potential dollar value of those sales… extremely powerful information.

Follow this simple formula, and you’ll be able to predict fairly accurately how much business is coming down the pipeline, months before you get there. If you don’t have enough prospects in the pipeline, you can do something about it before it’s too late. Conversely, if you have plenty of work coming up next month, you can either refocus your sales efforts on the following month, or prepare yourself for a busier month.

Either way, you’ll take charge of the sales rollercoaster and build a much more sustainable business.

Mark Wardell is President and Founder of Wardell Professional Development, a business consulting firm, focused on the unique needs of small/mid sized growth companies.

mailto:info@wardell.biz
http://www.wardell.biz

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How to Double your Sales Appointments in Half the Time; Part 1
Saturday April 05th 2008, 2:19 am
Filed under: Sales Portal

Sales organizations live by growth. And Sales Growth is measured by sales revenue. If you want to know how to increase sales revenue…there are only three ways to do it:

1. Increase the number of new sales

2. Increase the amount per sale

3. Increase the frequency of sales per account

If you look at the first step in increasing our revenue, you see it involves finding new sales. How do we do that? We set more appointments. In other words, you must start your sales process more often over a week, month and year.

Now you can do that one of two ways. You can call on more people or you can convert more initial conversations to appointments. The second is the only way to do it without killing yourself. And that is the focus of this workshop.

Before we get into that I want to go over a very simple (but very important) mathematical fact with you.

Here it is.

When you double your new appointments set, you double your revenue. (Regardless of your Closing ratio)

Now that sounds so simple. And it is. And right now you’re probably asking yourself something like…Ok, Jeff, if it’s that simple, why doesn’t everybody just do it then? Or, “Hey! I only have so many hours in the day…if I double my appointments, I would have to double all of my work.”

Not so fast. Obviously, I wouldn’t have much of a career in this business if all I had to say to you was…”If you work twice as hard or put in twice the number of hours, you’ll make twice as much money.” No. What I’m talking about is a proven way for you to actually work less by wasting a lot less time, but STILL having twice the number of appointments to show for it. Less time…more Results.

What I’m referring to is ‘Skill-set’ improvement. That’s right. Because it’s our skills (or lack thereof) that keeps us grinding it out day in day out. It’s the lack of effective skills that keeps you ineffectively busy, less productive and earning far below your potential.

Bottom line; Most of the sales people are just not good enough at setting appointments. And there’s no reason for it. Because, it’s just not that hard to do if you just learn a few PROVEN techniques.

Look. The main reason we’re not so good at “appointment setting” is because we don’t identify and isolate the action of communicating to achieve a face-to-face appointment for initiating a sales process. (Or what I prefer to call the prospect education process).

That means you have to isolate it and treat it as a separate (but essential) part of your recipe for success. You have to dissect it like a surgeon. You have to analyze every component of it. You have to assign Powerful Routines to each possible scenario. Then you have to systematically train to a process so you operationally outperform your peers and your competitors.

In essence, you must be willing to raise your right hand and “swear” to become a “Master of Prospecting.” You must make this commitment and follow through before you go on to commit to anything else.

You need to observe this act of communication as your first (and most important) core competency.

Face it. Without mastering the basics, you’ll always be lost. And you’ll never become very effective or efficient. If you were comparing selling to golf, setting appointments would be like hitting it off the tee. And if you can’t consistently hit it “straight and long” off the tee, you can’t play. And you certainly can’t win!

Here is a foreign term to most sales people.

What is a “Conversation-to-Appointment Ratio?”

You know, I’ve been acquainted with a lot of sales organizations over the years, and not one of them has ever identified as an essential competency, promoted as, trained to, and measured this critical performance indicator called a “Conversation-to-Appointment Ratio.”
Well, just because no one does, doesn’t make it right, does it?

So why is it important, you ask? Good question; and one worth going into.

It’s quite simple. The Achilles Heel of most sales organizations is not creating enough new opportunities on a routine basis. And that leads to 3 bad things; not meeting revenue objectives, not ramping a new-hire to Quota in a Pre-determined amount of time and unnecessary sales employee turnover due to low appointment activity.

All have ‘Hard Dollar’ consequences. The first one you leave on the table, and the next two go down the drain, never to be recovered.

Here is a hypothetical question. Let’s say you’re starting up a sales division for the new Widget Company. The objective for the direct sales force is to promote your widgets to small and medium-size businesses. You have a limited budget for marketing, so you have to rely on the fundamentals of “good ole” Sales 101 for your first year’s revenue results. You must commit to becoming proficient at operational effectiveness, or basic “Blocking and Tackling.”

One of your first objectives is to retain a qualified sales team of 100 reps in ten cities.

You decide to go to a headhunter to speed things a long. Mike contacts you representing the ABC Recruiting Company, and offers to provide you with qualified candidates. He gives you two choices:

- A pool of candidates with 90% Closing ratios (The expensive package)

- A pool of candidates with a 65% Conversation-to-appointment ratio (The less expensive package)

The offer is one or the other, not a mix of both. Which would you choose?

If you picked the first group, you’re in for a risky ride. Because no matter how good a closer you hire - you can’t close someone that you’re not in front of. Remember, you have no monies budgeted for creating customers through traditional marketing efforts. If this doesn’t seem realistic or attractive, you may want to consider the second group.

In the second group, getting in front of the appropriate target prospect is a skill set that comes along with the package. Now based on your metrics - all you have to understand is how many appointments are needed each week to get to your monthly revenue goals. Then you just chunk that number into smaller daily goals. Now you have some accurate, dependable forecasting on your hands. Data you can depend on. And as long as you educate your people on just how you arrived at your first activity number, (it does change), they will be able to believe in it and accomplish it.

Let’s summarize for a moment.

You may have the best service in the world. You may have the best widget in its category, hands down. It may have the best price and the best guarantee in the world. But if you can’t physically get in front of your targeted business prospects, you just don’t have the “Right to Win” in this highly competitive marketplace called business to business sales.

Jeff Hardesty is President of JDH Group, Inc. and the Developer of the X2 Sales System®, a blended training system that teaches sales professionals the competency of setting C-level business appointments. Jeff can be reached at jeff@convertmoresales.com.

Calculate your sales team’s ‘Sales Performance Competencies’ here:
http://convertmoresales.com/marketing_blitz.php

Submit your numbers for a complimentary 30-minute performance consultation with Jeff Hardesty:
http://convertmoresales.com/roi_survey.php

Jeff Hardesty - EzineArticles Expert Author
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Predictive Dialers - Human Interaction Maximized
Friday April 04th 2008, 12:26 pm
Filed under: Sales Portal

Predictive dialers are many steps removed from their predessors, the automatic dialers of the past. Whereas automatic dialing allowed callcenter agencies to dial numbers quickly and efficiently, predictive dialing also processes and makes use of a whole range of information, linking callers to live voices every single time. In fact, with predictive dialing, agents’ ‘talk time’ has increased from an average of twenty minutes per hour to fifty minutes per hour. This is a fabulous rate of improvement - instead of wasting more than half of their time on listening to busy signals and answering machine messages, agents now spend the majority of their time engaged in producting interaction. The dialer also manages the line to agent ratio by pacing the call rate at the desired level. In this way, quotas are met, and agents are neither idle nor overwhelmed. In other words, because the hardware and software does its job, agents are able to spend much more time doing theirs. And of course, increased contact time means that the center’s goals are reached much more quickly.

In many ways, it is still true that the real value of a call center depends on its ‘human capital’ - the agents who interact with clients and potential clients. The more the center’s human capital is brought to the forefront, the more everyone benefits. The aim of technology, therefore, is to maximize the time that agents are able to spend doing what only they can do - conversing, communicating, interacting. Predictive dialing and other call center technology represents a perfect symbiosis between person and machine.

A predictive dialing system is able to keep track of which agents are available, while monitoring the responses to the outgoing calls that it makes. Numbers that are busy, disconnected, fax lines, or calls that are answered by machines or voicemail systems are not connected to an agent. Only the calls that are answered by a live voice are put through to an agent, which means that the agent spends almost all of his or her time on the line with a live person. Facilitating and maximizing talk time is the goal of every call center.

The hidden benefit in all this is the fact that the agent is much less likely to get bored or disheartened. Human contact is important to everybody, and particularly to those who select careers that highlight communication. Many of the agents who choose to work in call centers are there precisely because they are attracted to the work due to the fact that they have excellent communication skills and enjoy interacting with people. An endless stream of answering machines or busy signals is bound to frustrate them. When they are able to spend fifty minutes out of each hour actually interacting with clients, however, the agents find that time goes by much faster and their workday is more varied and interesting. Furthermore, they know that their skills are valued, and that their company supports them by investing in the appropriate technology.

Predictive dialing technology is improving all the time. One problem that we occasionally still encounter is a short lag between the time the outgoing call is answered and the time the agent gets on the line. Generally, this is only a matter of a few seconds, and some systems play a short recorded message during this time. Nevertheless, any sort of lag time increases the possibility that the potential client will become confused, and that part of the agent’s talk time will be spent sorting out the confusion. There is also the chance that the client may hang up. Therefore, measures are being taken to speed up voice connects and minimize this lag time to the point where it may become imperceptible.

Predictive dialing has revolutionized call centers, and has the potential to continue doing so. Calls are made much more efficiently, employees are happier, and the goals of the call center are likely to be me much faster. Now that this technology is readily available (and improving all the time) it would be almost unthinkable for any sizable call center not to invest in predictive dialers.

Prodialing strives to provide concise information concerning the high tech arena of callcenters, including predictive dialers, inbound/outbound, IVR and much, much more. See our website at ProDialing.com (http://www.prodialing.com).

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