Social Media: Does it Matter for Your Business
Social media has gripped the world like never before in the past few years. It has provided a new way for people to interact with each other. People have found many ways to leverage its potentials for their benefits. There is no reason why you cannot use it to promote your home business opportunity.
Social media includes everything that you can possibly do on the web like discussion forums, podcasts, social networking, bookmarking and so on. The past few years have seen the emergence of a number of great social networking websites like YouTube, Facebook and Twitter.
Getting started:
The first step obviously is to set up an account for your business. However, it is not as simple as getting your name and photo online. To use social media to really boost your home based business opportunity, you must have a complete and updated profile on whichever service you promote.
Having a good profile includes telling people in detail what your home business is all about, giving them other ways to contact you. The more details you provide on your profile, the more it will help to establish the credibility of your business.
Content:
With the emergence Web 2.0, text is not the only way you can tell people about your business. Delivering content to people through podcasts and video has gained tremendous popularity on the internet. Audio and video are much more direct ways of interacting with people and telling them about your business.
With technologies like RSS and Atom, you do not even need to tell people to read your updated content. People can subscribe to your RSS feeds and your posts will be delivered to them without you needing to send it to them personally. This is a huge time saver for your home business opportunity and it also ensures that your messages are read by people.
Collaborating:
Social media will not just help you advertise more effectively, it will also help you find people who share the similar interests. You will find many people who will be willing to help you with your business. You can find a lot of people on the internet who are willing to advertise your product on their website through affiliate marketing.
As seen, social media is a very powerful weapon if your use it effectively to promote your home business opportunity. Utilizing social media on the web is a continual learning process and as you keep on using it, you will learn to use it optimally and start seeing great results.
A Lesson in Branding from Paris Hilton
I have never been a fan of Paris Hilton.
I see her parading around in her odd-looking clothing choices, leading her loyal following of giddy anorexic schoolgirls around by their noses, and I think, “Skank.”
I saw Paris condescend to the working class farmers of America, and I didn’t like it at all. So I decided not to watch her show.
But I will say one thing about Paris. She’s got branding down to a science.
First she gets folks talking with that sex tape of hers. Nice hook, Paris.
Then she buddies up with Nicole Richie for the spoiled rich girl’s crash course in Reality 101.
Then she starts saying this one phrase, all the time, “That’s hot.” She says it any time she can’t think of anything else to say, which is often, but she does it with that uppity girl sneer that makes the fellas drool and makes other girls want to imitate it.
Then she gets some show on MTV where she gets to sit on a judging panel and rate young, good looking people’s outfit choices. “That’s hot,” she says, smiling in her dingy way. “That’s hot.”
Then she stars in a “controversial” TV commercial for the Carl’s Jr. hamburger chain, where she’s rather scantily dressed (or shall I say not dressed), lathering up a Bentley and putting on some serious burlesque show moves and draping herself all over the suds-drenched car. They’re playing that song, “I love Paris in the springtime… (etc.)” At the end, she takes a ravenous bite of a big sloppy burger and then comes the slogan, you know what it is, say it with me: “THAT’S HOT.”
I heard rumors that the commercial was banned by the FCC, but I don’t keep up with such things so I’m not sure if it’s correct information. Even if it was, it doesn’t matter because the video is all over the internet anyway. That’s some HUGE brand exposure for all parties involved: Paris, for the performance and the song that features her name, and for Carl’s Jr. (who by the way I never knew existed, but you can bet I won’t forget them now - and neither will the rest of the country.)
So, I don’t know if Paris is actually a lot smarter than I ever gave her credit for, or she just acts on the advice of media giants and publicity agents. But whatever she’s doing, it’s working. Whoever is behind all of this controversy is a branding genius. And That’s Hot.
Copyright 2005 Dina Giolitto. All rights reserved.
Find out how crisp, targeted copywriting can make a world of difference for your internet-based business. Dina Giolitto is a Copywriting Consultant with ten years of experience. Visit http://Wordfeeder.com for free tips on branding, copywriting, marketing and more.
